TRAVEL PARTY & CONTACTS
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// TEAM //
Sony Music Latin-Iberia
+447964539943
// TEAM //
Sony Music Latin-Iberia
Marcelo Perez
Director Marketing
+447970938954
// TEAM //
Sony Music Japan
International
Marketing Manager
// TEAM //
Sony Music Japan
Mahiro Kawamura
International Project
Manager
+818048453136
CA7RIEL & PACO
Francisco Wechsler
Manager
+5491158918879
CA7RIEL & PACO
Catriel Guerreiro
Artist
CA7RIEL & PACO
Ulises Guerriero
Artist
Dusko Justic
Satoko Fujita
SVP International
Strategic Market
Development
Japan 2025
SCHEDULE
Monday, July 21 – ARRIVAL DAY
18:30
○ Arrival in Tokyo (Fran - Cato - Paco)
○ Airport: Haneda
○ Transfer to hotel / check-in
Tuesday, July 22 – PRE-PROMO EVENING
17:00 – Lobby Call "The Edition" Travel Party A
17:10 – Transfer to Wagyu Maffia ( 35 min transfer)
17:45 – Interview WWD (15 min)
18:00–20:00 – WAGYU MAFIA Experience coverage by WWD + Wagyu Mafia RSS
WWD will record only the first 15m of the experience (2h in Total)
○ Iconic restaurant known for hosting celebrities
○ Content creation centred around the experience of dining to feature alongside the interview
○ Notable guests: Ed Sheeran, Jack Dorsey, David Beckham
Wednesday, July 23 – PROMO DAY
8:40 AM: Collection Party B @ Excel Hotel Shibuya
9:35 AM Collection Party A @ The Edition (25 min transfer)
Lobby Call
10:00 – 13:00 – Photo Shoot: NYLON JAPAN @ EPAZABU (3h)
○ 3 looks total, studio shoot
○ Featuring in NYLON VI/NYL GLOBAL (12-page feature + cover)
○ And also featured in NYLON JAPAN (10-page spread)
○ Circulation: 150K print / 30M monthly online
13:10 – 14:00 (50 min)
○ Lunch + Transfer
14:10 – 14:50 – Radio Interview: J-WAVE "GRAND MARQUEE" (40 min)
○ Top international station in Tokyo (reach 1.2M)
○ 30 min interview
○ Pre-recorded, Fuji Rock special, Japanese with translator
14:50 – 15:20 (20 min)
○ Transfer to Shibuya
15:25 – 15:50 – Content: HIEND TikTok "What Are You Listening To?" (25 min)
○ Promoted Song - (To be mentioned on the content) is "DUMBAI!"
16:00– 16:20 (20 min)
○ Transfer to Wild Side Store
16:25–17:00 – Wildside Store activation (35 min)
Photo with the collection, PR images and greetings to the store team.
17:05–17:15 (10 min)
○ Transfer
17:15–17:45 – DSP Visit: Spotify Tokyo Office (30 min)
○ First Latin artists to visit the new office
○ Photos/videos in tunnel + tatami room
○ Drum signing for social content
○ Content TBC as the artist will decide in the moment if they do it
Thursday, July 24 – PROMO DAY
11:30: Collection Party B @ Excel Hotel Shibuya
12:00: Collection Party A @ The Edition (1h )
Lobby Call
13:00 – 13:40 – Radio Interview: J-WAVE "STEP ONE" (40 min)
○ 30 min interview + time to check in and register
○ Top international station (reach 1.2M), #1 show in Japan with DJ Sacha
○ Sacha speaks English and Japanese (Translator available ESP - JP)
13:45 – 13:50 (5 min)
○ Transfer to Roppongi (Same building just different area)
13:55 – 14:20 – DSP Visit: Apple Music (25 min)
14:25–14:45 (20 min)
○ Transfer to Harajuku
14:50 – 15:20 – Interview: Billboard Japan @ Fender Music Room (30 min)
○ 20-min interview, 10-min content (iPhone Pics) ( Video interview for RSS)
○ Content for social media (Polaroid-style shot, playful photos)
15:25 - Transfer to "The Edition" hotel
17:50 - Collection from Hotel
18:10–18:30 (35 min)
○ Transfer
19:00 – 20:00 – Tower Records Activation (Shibuya) (1h)
○ Interview/chat with MC Kaori (multilingual host)
○ 70 CDs distributed (photo-only, no signings)
○ Collaboration with 6 Japanese PAPOTAS athletes
○ Custom Happi coat + white tank top outfit coordination
Friday, July 25 – TRANSFER TO NAEBA
13:00
○ Transfer
16:00
○ Venue Arrival to FUJI ROCK
Saturday , July 26 - Show at Green Stage
10:40
○ Move to dressing room (Artist)
11:00 - 12:00
○ Live show on Green Stage, Fuji Rock Festival (60 min)
21:00 - 22:00
○ Rehearsal
22:10
○Return To Hotel
1:15
○Lobby Call
1:30
○Show at Crystal Palace
Sunday, July 27 - Private Dinner
17:40 Transfer
○ Private
18:00 Omakase experience
○ Private dinner at UDATSU (Michelin Restaurant)
HOTEL
The Tokyo EDITION, Toranomon
4 Chome-1-1 Toranomon, Minato City, Tokyo 105-0001, Japan
Whale Shark is the world's largest fish
THESE HUGE CREATURES CAN GROW UP TO 39 FEET LONG
© 2025 by Sony Music Latin Iberia